A personalized welcome email the instant Stripe logs a new customer — on autopilot
Import the Zap in Zapier, connect your Stripe and Mailchimp accounts, and every new Stripe customer gets a personalized Mailchimp welcome — named by their Stripe name, dated by their signup — without a spreadsheet, an admin step, or a dropped ball.
Secure checkout via Stripe · Instant delivery · Built for Zapier + Stripe + Mailchimp
Everything in the bundle
What you get when you buy
- Zapier blueprint (Zap format) — three modules: Stripe trigger, Get Customer, Mailchimp Send Campaign
- Five named placeholders — [STRIPE_API_KEY], [MAILCHIMP_API_KEY], [MAILCHIMP_AUDIENCE_ID], [SENDER_NAME], [WELCOME_EMAIL_SUBJECT] — listed in the setup guide
- Mailchimp campaign template — pre-lettered with the *|FNAME|* and *|SIGNUPDATE|* merge tags so personalization works on the first send
- Stripe field-mapping reference — names every Stripe field that lands in the Zap (name, email, created, description, metadata)
- Step-by-step setup guide — connection walkthrough for Stripe and Mailchimp, test-run instructions, recommended Zap history and error-notification toggles
- One-time purchase · Instant delivery · No subscription
One-time purchase
$27
The automation
Three Zapier steps. One personalized welcome.
Each step runs automatically. Together they turn a Stripe customer.created event into a personalized Mailchimp welcome — without a single manual addition and without losing the customer’s name, email, or signup date.
The Zapier trigger watches Stripe for the customer.created event. The moment a new customer lands in your Stripe dashboard — checkout, subscription signup, manual entry — the trigger fires within seconds (or within the next 1–2 minute polling window on the free Zapier tier).
⏱ Triggers on Stripe customer.created event
A Stripe lookup action retrieves the full customer record by ID. This step guarantees the welcome email has the authoritative name, email, signup date, and any custom metadata — plan tier, referrer, MRR — instead of relying on the slim trigger payload.
⏱ Runs immediately after the trigger
A Mailchimp Send Campaign action delivers the welcome email to the new customer’s inbox. Merge tags (*|FNAME|*, *|SIGNUPDATE|*) inject the Stripe name and signup date into the subject and body, so the same campaign renders a unique, personalized message for every recipient.
⏱ Fires within seconds of the lookup
Setup in three steps
From purchase to live in under an hour
Buy & download
Complete checkout and receive the Zap-format blueprint JSON plus the setup guide instantly. The blueprint carries three named modules and the five placeholder values to swap for live credentials.
Connect Stripe + Mailchimp
In Zapier, create a new Zap, paste in the blueprint, and connect your Stripe and Mailchimp accounts using the API keys the setup guide walks you through. Drop your [MAILCHIMP_AUDIENCE_ID], [SENDER_NAME], and [WELCOME_EMAIL_SUBJECT] into the placeholders. About fifteen minutes.
Test & go live
Click Test & Review with a sandbox Stripe customer to confirm the personalized email arrives correctly, then flip the Zap to On. The next real Stripe charge triggers the welcome within seconds.
From solopreneurs who like the on-fire welcome
Send the welcome. Forget the welcome.
Operators who wired this Zap into Stripe and never manually sent another first-touch email.
Buyer questions
Before you buy — quick answers
Frequently asked questions
Questions before you buy
Setup & delivery questions
Frequently asked questions
More from the lineup
Pairs well with…
Every Purrly template ships as the same one-time-purchase blueprint model. Build the rest of your stack with the same Stripe, Mailchimp, and Make connections.
Read-side companion that turns the same Stripe account into a Monday morning Slack pulse — revenue, invoices paid, and new leads posted to #metrics.
Pairs naturally on the opposite end of the customer lifecycle — 3/7/14-day overdue reminders that stop automatically when the invoice is paid.
A 4-email onboarding sequence that turns new subscribers into buyers — perfect follow-up after the Stripe-customer welcome fires.
Captures form-submitted leads into a structured Notion CRM — the top-of-funnel counterpart to this Stripe-trigger welcome.
Run a freshly-welcomed Stripe customer through contract + intake in one Make scenario — same automation philosophy, deeper pipeline.
Notion-side companion for project-launching teams — turns a new project brief into a row on a status board the moment the welcome email lands.
Send the welcome before you notice the new customer.
One-time purchase. Instant delivery. The next Stripe charge fires the Zap, the lookup pulls the full customer record, and Mailchimp delivers a personalized welcome — all in the same Zap run.
One-time purchase · Instant delivery · Built for Zapier + Stripe + Mailchimp